Who says beauty is skin deep? When it comes to corporate identity, the surface is all people have to judge you initially. Make sure it's pretty.
We are aware that a logo alone does not make a company, but it serves as a crucial representation. What matters is how you treat your patients, how courteously you answer the phone, how promptly respond to questions from referring doctors, and how you interact with your community. We have tools and strategies that help with that, too.
Products and Services
Logo and Branding: Selling the invisible
We have seen in over a decade of working with dental professionals that many practices choose to forgo investment in high quality marketing material and compelling logo design, opting for "material" investment instead (or Hawaiian vacations). Most of the value of your brand is not the volume of your patient base, or the equipment in your office, but the value perceived by others. For example, Coca Cola is valued at billions of dollars, yet only 40% of it is in physical capital; the rest in the value of the brand, in what other people think and feel. The same is true for dental practices and imaging centers. What people think and feel largely determines the value of your company. If you choose a visual brand and marketing strategy that reduces the perceived value of your company, then you have divested from yourself. A professional visual identity is not just for the big guys, a quality visual brand is fundamental to any entity that wants to succeed.
Brochures: Don't underestimate the power of a trifold
A brochure is time-tested method of communicating with many people at a low cost. For example, an elegant and concise practice brochure is a keystone of your external referral strategy, a tool you can give to your referring doctors to encourage referrals. Procedure-specific brochures are also an excellent tool to have in your marketing toolbox (link to implant treatment brochure, third molar brochure). We also offer "utilitarian" brochures that help facilitate complex treatment between multiple offices; if you are part of dental implant treatment teams, you will become the superstar of the group and receive more referrals for offering this useful tool.
Newsletters: Get the words out to those who matter
Whether a clinical piece to your referring doctors (link to CotM), or a fun and engaging patient newsletter (link to Straight Talk), newsletters are an excellent way to communicate new and upcoming events to your patients and the community. In fact, if used correctly, newsletters can funnel relevant information about your practice to those who can help you grow and see more patients. The barriers associated with this particular marketing tool for practices trying to publish a patient newsletter on their own are writing the content in a brand-consistent voice, high quality design and layout, as well as the logistics of printing and mailing them. These might be the very reasons you have yet to publish your own newsletter, so we are here to cover all these bases. We have extensive writing experience for a variety of types of dental and medical practices, unmatched visual quality, and reliable industrial printers who can take care of any level of production complexity.
Interactive Marketing: show your fun side and get to know your community
Who wouldn't love to win an ice-cream party at their office in the middle of the summer, or an espresso party in the dead of winter? We have seen referring offices turn from once-a-month referrals to five-a-week enthusiasts after winning a drawing. The tried-and-true drawings include the above examples, yet the options are unlimited! We have clients who have offered picnics, baseball tickets and seminars to lucky offices in their areas and have seen dramatic returns. Don't underestimate the power of appreciation and consider offering your referring doctors a small yet significant gift.
