As much as people love their jobs, they enjoy being appreciated. We recommend offering "appreciation events" to every practice that relies on referrals from other dental practices to balance the equation between them. Just as reciprocity is crucial in personal relationships, it is also crucial in business relationships. Granted, it is often difficult to refer a patient to a general dentist, for example, because specialty practices seldom encounter someone without a general dentist, yet whenever the opportunity presents itself, referring a new patient to whomever sends you theirs is a substantial relations-ship builder. Given the rarity of such opportunities, the next best option is to think of other ways of saying "thank you." We can help you identify ideas that would benefit your practice as well as help with the promotional and logistical aspects of the event.